Dancekids
- Mar 13, 2023
- 2 min read
Updated: Apr 19, 2024
[Unit Project] Business Marketing. Brand Marketing and Partnership.
Brief: What kind of business will you want to have?
Dance! Personal interest will also allow me to enjoy handling the business and be more passionate about making it bigger and better.
[Collaboration with a friend of the same interest.]
Research has shown that more children aged under 12 show interest in dancing.
It has become a trend overseas to start picking up dancing at a young age.
Countries like Korea have a high popularity and demand for dance shows/competitions/classes. In Korean culture, Idols debuting as young as 14 years old influence children to begin their careers early.
Possessing a solid dance skill at a very young age is also seen as a talent in the country.
Korean pop has become a big part of the local music trend. Dancers have recently leaned towards KPOP dance covers.
Competitiveness also rises between the children in the class.
Fast pace lesson -> (eg. Take 1hr to learn a 45sec dance whereas it takes 2 hrs to learn 45sec for young adults).
$50 to rent half a room (7 paxs) for 2 hours + $10 for peak periods (weekdays after 7 pm and weekends)
Minimum payment of $10 for a class of 5 for the facilities because seven paxs includes the two instructors.
After adding the app service, pay, and facilities, each dancer will need to pay $20 for a 2-hour dance lesson
**Startup Price: $10/h**
Dance timing and plan
Five days: Tues, Wed, Fri, Sat and Sun
Tues - Fri: 4 pm to 6 pm, 7 pm to 9 pm
Sat and Sun:10am to 12 pm, 1 pm-3 pm, 3 pm-5 pm
**Livestreaming for every lesson will be available for parents to supervise their children online instead of offline.**
Routine: Proper warm-up, Teaching dancers the choreography, Marking with music,
Record dance as a wrap-up for the dance lesson.
Videos will be uploaded into children's accounts for replay through the app.
App Interface (Logo)
Cardinal represents vitality, passion and youth. Red represents energy, determination and love.
The signup link will bring them to our app to encourage them to use our app service.
Merchandise for staff and sales to students attending our class.
